Make Things, HAVE FUN,
Build your toolkiT.
I’m a little long in the tooth now as my gramps would say. Thankfully as I look back on the work I have done, its a collection of “wow that was fun” moments. Even the hard ones, the late ones, or the I can’t believe this is actually happening ones, now in hindsight, wow; what a blast.
It all started with making things, probably with legos. I f*cking love legos. The legos gave me a new feeling where I could think of something and physically build it. Visualizing ideas into reality is powerful stuff, maybe I got addicted to it?
It’s been a cool journey for me, getting to see ideas come to life professionally many times. Creating an idea and seeing that become real, that can be walked through, immersive, felt, played with is an unreal feeling. Like playing with life sized legos.
With each new challenge, there’s always an opportunity to put a new tool in the toolkit. And each building on to the next for me to grow as an artist, and human.
I think now back on 30 years ago starting to do graffiti as a kid, acting on that idea, painting in sketchy places, having a blast. I wanted to learn how to use a spray paint can so badly, and it was the hardest thing I ever tried to do.
Learning Photoshop in high school when it just came out, I would make flyers and ended up going to college for graphic design. Putting an array of powerful programs into the toolkit.
DJ NEFF
Graduated 2004 University of Florida
BA Graphic Design
Previous Employers:
Crispin Porter + Bogusky
Deutsch LA
Saatchi & Saatchi LA
TBWA Chiat/Day
McCann Erickson
Tiny Rebellion
Awards:
Cannes Grand Prix Lion - VW FAST
3 Gold Addy for Sony - Little Big Planet
FWA Site of the Day - EataChiquita.com
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