Planned Parenthood - #IDEFY - Livestream Event

Production : Tool of North America
Agency : SSK
Production Designer : David Max
Director: Danielle Levitt

During the national women's March or 2017 we gathered artists, musicians, dancers, poets, and cameras, to create an event unlike any I've every done. With the suggestions from Facebook live, artists would paint words that represent the awful side to this world, these being suggested live during our stream by our facebook audience. Every 20 min we would use a large wrecking ball and destroy each wall until we were finished. The result was an explosion of color, fun, and also purpose, standing up for our commuinity through mindfulness and equality.

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